Where Stories Become Bestsellers
A mother-son partnership combining decades of publishing expertise with cutting-edge digital marketing to transform authors' dreams into reality.
100+
AUTHORS PUBLISHED
50+
AMAZON BESTSELLERS
20+
AWARD WINNERS
Our Mission
Our mission is to help authors become respected leaders in their field through proven strategies and high-impact marketing. We operate with transparency, integrity, and a clear focus on delivering measurable results.
"We don't just publish books. We build author platforms, create marketing strategies that work, and turn manuscripts into movements."
Meet The Team
A unique mother-son partnership bringing together traditional publishing excellence and modern digital innovation.
Melissa Burch
Co-Founder & Publishing Director
The Wizard of What-If-to-What-Is. With decades of experience spanning journalism, media production, and bestselling authorship, Melissa brings unparalleled expertise to every author's journey.
Her career began at the highest levels of broadcast journalism, working for CBS and BBC, with features in The New York Times. She produced "Women in Limbo Presents," a national public television series, and co-hosted a radio show on Voice America reaching over 20,000 monthly listeners.
As an author, Melissa's memoir My Journey Through War and Peace, chronicling her experiences as a war journalist in Afghanistan, became an Amazon #1 Bestseller and won two prestigious awards: the 2017 Silver IBPA Benjamin Franklin Award and the 2016 Silver Foreword Indies Award.
CAREER HIGHLIGHTS
✓ Journalist for CBS and BBC, featured in The New York Times
✓ Producer of national PBS series "Women in Limbo Presents"
✓ Amazon #1 Bestselling author
✓ Two-time award winner (IBPA Benjamin Franklin & Foreword Indies)
✓ Successfully marketed 18,000-mile, 22-city book tour
✓ Expert in traditional and self-publishing strategies
"Melissa is amazing. Because she is herself an author, she is very creative about marketing strategies. She will guide you and actually do the work of marketing your book, which will save countless hours of frustration."
— Susana Aikin, Author of "We Shall See The Sky Sparkling"
Alexander Burch
Co-Founder & Digital Marketing Director
Master of Making-It-Happen Magic. With his engineering background and digital marketing expertise, Alexander represents the future of publishing innovation.
His technical prowess and global perspective shaped by travels across five continents including extensive time in the United States brings cutting-edge solutions to book marketing. As a young visionary, Alex has already helped numerous authors achieve Amazon bestseller status through strategic digital campaigns.
Alexander ensures your book leverages the full power of modern platforms: Amazon algorithms, social media advertising, email marketing automation, and data-driven optimization strategies that traditional publishers simply don't offer.
EXPERTISE
✓ Engineering background with digital marketing specialization
✓ Amazon algorithm optimization and bestseller campaigns
✓ Social media advertising (Facebook, Instagram, Amazon Ads)
✓ Email marketing automation and funnel development
✓ Data analytics and performance tracking
✓ Global perspective from five continents of experience
✓ Next-generation publishing technology implementation
The A&A Story
A&A Publishing and Marketing was born from firsthand experience in the publishing trenches. When Melissa self-published her first book, Four Methods of Journal Writing, she learned book marketing the hard way through trial, error, and eventual triumph as it became an Amazon #1 Bestseller.
"I learned book marketing in the trenches when I self-published Four Methods of Journal Writing, which became an Amazon #1 Bestseller. Then I marketed The Heroine's Journey, 18,000 miles across the United States in an RV featuring a 22-City Book Tour, including readings at prestigious bookstores like Malaprops, Parnassus Books, and Porter Square Books."
— Melissa Burch
This real-world experience taught Melissa what works and what doesn't in today's publishing landscape. She discovered that success requires both creative marketing vision and relentless execution.
When Alexander joined forces with his mother, he brought technological expertise that transformed their approach. Together, they created a publishing model that combines Melissa's decades of media and publishing wisdom with Alexander's cutting-edge digital marketing strategies.
The result? A mother-son team uniquely positioned to guide authors through every stage of the publishing journey from manuscript development to bestseller campaigns. They don't just offer services; they become invested partners in each author's success.
Today, A&A Publishing and Marketing has helped over 100 authors realize their publishing dreams, with more than 50 achieving Amazon bestseller status and 20 winning prestigious literary awards. But the numbers tell only part of the story, it's the transformed lives and realized dreams that truly define their mission.